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ISHIKA GOEL
ARTECHOUSE
PROJECT TYPE
Set design and research
DATE
December 2022
LAYOUT
Miniature model
ARTECHOUSE is an American innovative art space and destination for immersive and interactive art exhibitions. In this project, I have made an exhibition set design for ARTECHOUSE, if they were to take part in an exhibition or a trade fair.
What is Artechouse?
Artechouse is a special place where art meets technology in really awesome ways. They make big digital artworks that you can be a part of by moving around or touching things. It's not like normal art galleries because everything is super high-tech and makes you feel like you're inside the art itself. You get to experience art in a whole new, exciting, and interactive way!
What we did?
My colleague and I partnered to create an exhibition set tailored for Artechouse's potential showcase at industry exhibitions. We researched strategies for Artechouse to utilize its expertise in art and technology to venture into the business world. Together, we envisioned the set's design and devised marketing strategies to promote Artechouse's innovative creations in diverse business contexts.
THEME/INSPIRATION
The inspiration for this exhibit is taken from one of the very first shows done by Artechouse titled "Kingdom of colors"
What we added to the exhibition set?
Our goal was to design an interactive exhibit showcasing how Artechouse's innovations could be seamlessly integrated into various business environments, such as restaurants and concert venues, enhancing their overall atmosphere and visual allure.
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DJ Counter/ Mini disco setting
Cafe/ small dinner area
Meet and greet/ merchandise
Descriptive Layout
Spacing
Detailed
Descriptive Layout
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